Cherishing motherhood with Maternity Wear

Maternity Shoot done by Moments Creator

Kareena Kapoor Khan has set new standards for maternity by openly embracing her pregnancy, doing photo-shoots, ramp-walks and public appearances. She was looking gorgeous as well as heavily pregnant while continuing her usual work routine.

Maternity wear is still new term for many people in India. When a women is pregnant she is supposed to wear extra-large clothes, which may have drooping shoulders, or misfit in other form, just because her normal size is no longer an option. There is no need to wear lose clothes to conceal your baby bump, however in tier II and tier III cities, it is still unconventional for women to openly show her pregnancy state. For those women who want to break society norms and still appear sweet and sober, new options in ethnic collection have emerged.

Maternity Photo-shoots,usually done in eighth month of pregnancy, are phenomenal in making statement that modern women are proud to flaunt their pregnancy state. Working women can be seen in office just days before their due date, wearing conservative and formal clothes. In corporate sector, women are shown respect and care in their delicate condition, this approach has boosted confidence in many.

Maternity wear clothes have been in Indian market for many years, but now they are gaining awareness with concept like maternity photo-shoot blooming. Working women in metro cities are specially open to the concept and are indulging in Maternity wear clothes for daily as well as special occasion. These clothes are specially stitched such that they do not look extra large for your size and can be worn till the arrival of big day.

E-commerce sites for maternity wear

Various e-commerce sites such as Jabong, Limeroad, Firstcry,  HnM India, Ajio, have a range of clothes for pregnant women. Customers can purchase online with lot of options, from tops, tunics, dresses, lingerie, ethnic suits  to trousers, jeans, sweatpants, tights and leggings  in bottom wear. Some exclusive ranges: HnM India has some woolen collections available while maternity footwear are available on, which include sandals, ballerinas and flip-flops. Nursing tops is another range which can be browsed, sometimes nursing tops and maternity tops are same.

While there are options available online, there are very limited options in brick and mortar shops. Some boutiques have started displaying maternity wear suits which are in order-to-stitch state or semi-stitches condition, so that they are of individual’s fitting. But these kind of options are again limited. Superstores like Shoppers stop, HnM India have started separate section named Maternity Wear in some locations.

For Nursing  Mothers

These days, nursing friendly clothes such as tops, dresses are available which are comfortable, trendy as well as useful. Often, when you are travelling or visiting someone, you need to breastfeed your baby. These types of tops combined with nursing stole provide escape even in emergency/awkward situations.

If you are a first time mother, consider including above options in your wardrobe to appear stylish and comfy at same time. With time India is progressing, people’s mindset is gradually becoming liberal and new alternatives are emerging which will aid in new mothers immensely.

Nitika Garg
Entrepreneur | Senior Content Writer | Technical Writer | Startup Writer She is a software engineer by education and content writer by passion. She has 8+ years of overall experience in the industry. She has written 300+ articles in different domains. She has graduated from “Iron Lady Corporate Leadership Program for Women Leaders” which is recognized by TISS, Mumbai.