Women Empowerment: New buzz word for businesses to make money

The latest trend of today is Women Empowerment. On International Women’s day, Facebook, Twitter and YouTube was filled with numerous videos and posts supporting women and their freedom. Start-ups and even television serials have taken the cue from trends, and are differentiating themselves from others on the above factor.

Many start-ups are being formed who are building their business process by combing profits with social responsibility. Some are working for rural areas, some for social impact, some in the education sector, some in waste management and some in Women Empowerment.

Television and Women Empowerment

Television and Cinema is the medium which creates maximum impact on readers and should be wisely used. Sadly, various daily soaps like Ghulaam show violence with a motive to show change later. They need to realize that there are many people who may watch one particular episode and take that as an example.

Progressive themes need to be included in serial plots on a long term basis. Women Empowerment is taken as a theme, but as show progress, based on TRPs, drama takes the front seat and progressive theme of the show is again on the back foot.

The mythological show, Mahakali: Anth hi aarambh hai, has taken women empowerment as a theme to showcase the story of the transformation of Goddess Parvati into Goddess Mahakali.

Even authors are being socially responsible and writing material which supports women equality. In Amish Tripathi’s books, women have equal roles and are strong characters. Be it, Sati in Meluha series or Sita in Ramchandra Series. Both women are shown as great warriors who were equal to men and took some difficult decisions in tough times.

Start-up fever  and Women Empowerment

From startups perspective, today is the time of women. There are in-numerous events, competitions and organizations which are supporting Women Entrepreneurs. IIM Bangalore has given incubation to 15 women entrepreneurs in the year 2017, while IIT Delhi has supported the new initiative, WEE(Women Entrepreneurship and Empowerment) Foundation.  Many training and classroom sessions are being provided to women as part of these initiatives which are free of cost.

Cherie Blair Foundation for women is working with many NGOs in different parts of the country to strengthen women co-system. Similarly, many Government initiatives are targeted specifically towards women. Department of Science and Technology’s initiative NIDHI (National Initiative for Developing and Harnessing Innovations) and KIRAN(Knowledge Involvement in Research Advancement through Nurturing) are umbrellas programs which include various schemes which are targeted for women in Science and Technology, and who in various stages of their career.

Women empowerment may be encouraged today, but in the domestic environment, women are still weak and suffer in silence. Some people still believe that women are nothing without them and do not have the right to speak in a high voice.  I wish, such people can be changed, but we cannot dream even about our “basic rights”!!

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Nitika Garg
Entrepreneur | Senior Content Writer | Technical Writer | Startup Writer She is a software engineer by education and content writer by passion. She has 8+ years of overall experience in the industry. She has written 300+ articles in different domains. She has graduated from “Iron Lady Corporate Leadership Program for Women Leaders” which is recognized by TISS, Mumbai.