RY Energies: A Young Startup bringing an end to the practice of Stubble Burning

Air quality is deteriorating and it deteriorates drastically during the months of
October-November in North Indian regions, especially in Delhi NCR, when farmers
of Punjab and Haryana harvest paddy and begin the conventional practice of open
stubble burning – the cheapest, but not the best way to get rid of the crop residue
in a very short window of 15-20 days for the sowing of the next wheat crop.

Despite crop residue burning being a criminal offence under the Air and Pollution
Control Act of 1981, around 35 million tonnes of rice stubble is still burnt in North
India, amongst which 20 million tonnes is burnt in Punjab alone.

Source: https://www.teriin.org/article/paddy-residue-burning-drivers-challenges-and-potential-solutions

This happens despite the push by government to use in-situ crop residue management techniques, like mulching and decomposing straw, as farmers are reluctant to adopt them, as they create a dent in their income. The alternate solution to clear their land is ex-situ management techniques of processing and baling crop residue, which also entails a massive investment in the baling equipment and thus, leaving behind the only option for farmers to set their farms ablaze.

Solution Designed by RY Energies:
Sufferers of the poor air quality, the 2 Delhi University Graduates and impact
entrepreneurs, Aru Mangla and Aayushi, set on to fix the severe problem of
stubble burning. Upon thorough market research, they came up with a solution and co-founded RY Energies – a technology led impact venture.

They provide professional biomass supply chain solutions to create a win-win situation for farmers, environment and biomass users by processing crop residue, like paddy straw, into rich quality biomass resource and delivering it at plant

This provides farmers the convenience and assurance of yearlong
supply of quality biomass fuel, along with contributing to a cleaner environment
by preventing stubble burning and reducing greenhouse gas emissions. This process also boosts the rural economy by creating a large number of employment
opportunities thus, enabling increase in farmers’ income and improve their
standard of living.

Currently, they process paddy straw and sugarcane trash in the regions of
Punjab, Haryana and Uttar Pradesh where their target customer segments
include, but not limited to, power plants and industries, cogeneration plants,
biofuel plants, bio-CNG plants, paper & pulp board units and briquette & pellet

The team’s prior stint of providing clean and affordable green energy solutions in
the rural sector complemented with their in-depth sector knowledge makes them
the most suitable to effectively implement and scale this solution. As of now, they
are bootstrapped and operationally profitable for financially sustaining the

Recognition By Leaders
Their initiative has been encouraged and has gained recognition on several
platforms. The young startup is recognised by DPIIT (erstwhile DIPP). They are
receiving incubation support from SIIF – a technology business incubator funded
by Govt of Delhi and recognised by DST, and mentorship from TERI’s biomass
leaders under Startup India Academia Alliance Program.

Also, the venture is virtually incubated under NASSCOM 10,000 startup initiative for industry connect and mentorship. Moreover, they are a member of Women
Entrepreneurship and Empowerment (WEE) Foundation, a startup initiative by
IIT-Delhi to strengthen the budding women entrepreneurs and build a women
startup ecosystem.

Leveraging their knowledge and partnerships in the solar industry, they also
provide Solar Energy Solutions to commercial, industrial and residential users to
enable them to reduce their monthly electricity expenses and enable clean energy
Driven by the values of sustainability and community development, the young
entrepreneurs seek to bring a difference through their impactful initiatives and
make the World a better place to live.

Published by Nitika Garg

I am a freelancer, marketing analyst, social media marketer and data scientist having an experience of 5+ years. I have covered various startups associated with IIT Delhi and IIM Bangalore. I write in free time as it gives me purpose.

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